Every ten seconds a child is reported abused or neglected. 1 in 4 children in America lives in poverty. 1 in 7 has no health insurance. 1 in 8 is born to a teenage mother. 1 in 8 never finishes high school. 1 in 9 between the ages 12-15 is the victim of a crime. General Colin Powell challenged his team to find a way to address these sobering statistics. We knew we had to be bold. General Powell offered tremendous awareness potential in and of himself, and we needed to build a brand that capitalized on his experience and respect without tarnishing either.
Since its founding America’s Promise has grown to become the nation’s largest multi-sector alliance focused on the well-being of at-risk youth. Starting with a short list of partners, today America’s Promise encompasses more than 400 partner organizations representing business, nonprofits, communities and policymakers.