Strategic Solution
A national call to action. Working directly with General Colin Powell, Tim Hanlon gave the brand its name and served as Co-Director of Communications for the Presidents’ Summit for America’s Future in Philadelphia. It was the first time in our nation’s history that all living presidents came to together around a single issue. It was here, the birthplace of the Federal Government, where Presidents Ford, Carter, Bush, Clinton and Mrs. Reagan signed a “Declaration of Commitment” for our country’s at-risk youth. And it was here where General Powell agreed to launch America’s Promise, a bold large-scale movement to promote action at every socio-economic level.
Following the Summit, Tim managed a nationwide effort that touched down in hundreds of communities during a two-year period. The multifaceted campaign helped educate and enlist support from key audiences, including local governments, national non-profits and leading corporations around the country.