Every ten seconds a child is reported abused or neglected. 1 in 4 children in America lives in poverty. 1 in 7 has no health insurance. 1 in 8 is born to a teenage mother. 1 in 8 never finishes high school. 1 in 9 between the ages 12-15 is the victim of a crime. General Colin Powell challenged his team to find a way to address these sobering statistics. We knew we had to be bold. General Powell offered tremendous awareness potential in and of himself, and we needed to build a brand that capitalized on his experience and respect without tarnishing either.
A national call to action. Working directly with General Colin Powell, Tim Hanlon gave the brand its name and served as Co-Director of Communications for the Presidents’ Summit for America’s Future in Philadelphia. It was the first time in our nation’s history that all living presidents came to together around a single issue. It was here, the birthplace of the Federal Government, where Presidents Ford, Carter, Bush, Clinton and Mrs. Reagan signed a “Declaration of Commitment” for our country’s at-risk youth. And it was here where General Powell agreed to launch America’s Promise, a bold large-scale movement to promote action at every socio-economic level. Following the Summit, Tim managed a nationwide effort that touched down in hundreds of communities during a two-year period. The multifaceted campaign helped educate and enlist support from key audiences, including local governments, national non-profits and leading corporations around the country.
Since its founding America’s Promise has grown to become the nation’s largest multi-sector alliance focused on the well-being of at-risk youth. Starting with a short list of partners, today America’s Promise encompasses more than 400 partner organizations representing business, nonprofits, communities and policymakers.