12 Dec Open Yourself up to a “Win-Win-Win” Opportunity

Cause-related marketing is a classic “win-win-win” situation where the winners are the cause or charity itself, the company and the consumer. In other words, with all due respect to Milton Friedman (who argued that the “social responsibility of business is to increase its profits”), the...

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01 Dec Does Your Brand Need a Mascot?

In memory of Rudolph R. Perz, the creator of the Pillsbury Doughboy who died earlier this month, we invite you to consider the power of the advertising character, or brand mascot. In a world where the word “iconic” is wretchedly, and at times comically, overused, even...

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