The SoLUTION
A bold campaign. Wanting to help Simple reclaim its rightful leadership position in the fast-changing Neobank market, Eighth Hurdle helped Simple launch a 2.02% APY campaign in 2018. We created multiple campaigns that leveraged Simple’s build-measure-learn culture. We replaced the company’s benign “Bank Beautifully” tagline with “Like a bank, but Simple” and we dismissed the juvenile art work and copy in favor of tighter, crisper and intelligent messages. The fully-integrated 360-degree campaign featured Public Relations, Outdoor, Direct Mail, Email and Online Marketing.