Recent Case Studies
Why 2.02% APY
Simple needed to make a dramatic statement in 2018, one that would help increase new customer adoption and deposits.
Eighth Hurdle created multiple campaigns that leveraged Simple’s build-measure-learn culture.
We encouraged Simple to be bolder and embrace new messages. We wanted the company to reclaim its leadership position in the fast changing market. And our interest rate campaigns became powerful levers.
8
creative tests,
with
18 total
pieces
of creative.
15
audience
tests and
6
different
Ad themes.
Leading to
27,457
new customers
via paid
advertising.
Average first deposit amount went from
~$250
to
~$1500!
That’s
6x more!!
