Why 2.02% APY
Simple needed to make a dramatic statement in 2018, one that would help increase new customer adoption and deposits.
Eighth Hurdle created multiple campaigns that leveraged Simple’s build-measure-learn culture.
We encouraged Simple to be bolder and embrace new messages. We wanted the company to reclaim its leadership position in the fast changing market. And our interest rate campaigns became powerful levers.
We sent 1,114,237 dedicated emails
which resulted in 11,509 funded accounts!
Average first deposit amount went from