Why 2.02% APY

Simple needed to make a dramatic statement in 2018, one that would help increase new customer adoption and deposits.

Eighth Hurdle created multiple campaigns that leveraged Simple’s build-measure-learn culture.

We encouraged Simple to be bolder and embrace new messages.  We wanted the company to reclaim its leadership position in the fast changing market.  And our interest rate campaigns became powerful levers.

We sent 1,114,237 dedicated emails

which resulted in 11,509 funded accounts!

8

creative tests,

with

18 total

pieces

of creative.

15

audience

tests and

6

different

Ad themes.

Leading to

27,457

new customers

via paid

advertising.

Average first deposit amount went from

~$250

to

~$1500!

That’s

6x more!!