Enter here to win! Social media has made promotions both easy and fun. They are an excellent, perhaps even essential tool in any brand’s marketing tool box. And they can be as simple or complex as you like. Whether you are creating a sweepstakes with...
Public relations encompasses a tremendous breadth of activity including, to borrow from Al Lautenslager, contributing author at Entrepreneur, “public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications.” It includes activities like writing press releases, coordinating media contacts, lobbying...