content marketing Tag

12 Dec Open Yourself up to a “Win-Win-Win” Opportunity

Cause-related marketing is a classic “win-win-win” situation where the winners are the cause or charity itself, the company and the consumer. In other words, with all due respect to Milton Friedman (who argued that the “social responsibility of business is to increase its profits”), the...

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25 Sep Building Trust (and a Loyal Customer Base) With Digital Content

According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is a way of...

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13 Sep Thinking Outside the Blog

Yes – there is content marketing life outside the blog.  With kudos to Neil Patel of we crib from his very comprehensive list of alternative ways to be seen and heard.  Sitck your toe in the water and enjoy the results! Infographics and Memes.  Marrying...

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