aka Quality is Vastly More Important than Quantity. It is well-recognized and accepted that press releases can maximize the reach of a brand in both traditional and new media. The press release allows brands, companies and organizations to communicate directly with a wide audience, showcasing our momentum,...
Enter here to win! Social media has made promotions both easy and fun. They are an excellent, perhaps even essential tool in any brand’s marketing tool box. And they can be as simple or complex as you like. Whether you are creating a sweepstakes with...
Cause-related marketing is a classic “win-win-win” situation where the winners are the cause or charity itself, the company and the consumer. In other words, with all due respect to Milton Friedman (who argued that the “social responsibility of business is to increase its profits”), the...