aka Quality is Vastly More Important than Quantity. It is well-recognized and accepted that press releases can maximize the reach of a brand in both traditional and new media. The press release allows brands, companies and organizations to communicate directly with a wide audience, showcasing our momentum,...
Cause-related marketing is a classic “win-win-win” situation where the winners are the cause or charity itself, the company and the consumer. In other words, with all due respect to Milton Friedman (who argued that the “social responsibility of business is to increase its profits”), the...
Ah, the Positioning Statement. It is the keystone of your brand architecture and the underlying message that must permeate your every communication. It is both a bulwark and the most subtle of battering rams. It protects your image and helps you trumpet and re-trumpet a...
Public relations encompasses a tremendous breadth of activity including, to borrow from Al Lautenslager, contributing author at Entrepreneur, “public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications.” It includes activities like writing press releases, coordinating media contacts, lobbying...