public relations Tag

12 Dec Open Yourself up to a “Win-Win-Win” Opportunity

Cause-related marketing is a classic “win-win-win” situation where the winners are the cause or charity itself, the company and the consumer. In other words, with all due respect to Milton Friedman (who argued that the “social responsibility of business is to increase its profits”), the...

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10 Oct Is Your PR Working?

Public relations encompasses a tremendous breadth of activity including, to borrow from Al Lautenslager, contributing author at Entrepreneur, “public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications.” It includes activities like writing press releases, coordinating media contacts, lobbying...

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