brand position Tag

05 Jan In an Engagement Rut? Could be Time to Run a Promotion.

Posted at 20:50h in Business, Communication

Enter here to win! Social media has made promotions both easy and fun. They are an excellent, perhaps even essential tool in any brand’s marketing tool box. And they can be as simple or complex as you like. Whether you are creating a sweepstakes with...

01 Dec Does Your Brand Need a Mascot?

Posted at 00:56h in Business, Communication, Design, marketing

In memory of Rudolph R. Perz, the creator of the Pillsbury Doughboy who died earlier this month, we invite you to consider the power of the advertising character, or brand mascot. In a world where the word “iconic” is wretchedly, and at times comically, overused, even...