Communication

12 Dec Open Yourself up to a “Win-Win-Win” Opportunity

Cause-related marketing is a classic “win-win-win” situation where the winners are the cause or charity itself, the company and the consumer. In other words, with all due respect to Milton Friedman (who argued that the “social responsibility of business is to increase its profits”), the...

Read More

01 Dec Does Your Brand Need a Mascot?

In memory of Rudolph R. Perz, the creator of the Pillsbury Doughboy who died earlier this month, we invite you to consider the power of the advertising character, or brand mascot. In a world where the word “iconic” is wretchedly, and at times comically, overused, even...

Read More

10 Oct Is Your PR Working?

Public relations encompasses a tremendous breadth of activity including, to borrow from Al Lautenslager, contributing author at Entrepreneur, “public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications.” It includes activities like writing press releases, coordinating media contacts, lobbying...

Read More

25 Sep Building Trust (and a Loyal Customer Base) With Digital Content

According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, content marketing is a way of...

Read More

13 Sep Thinking Outside the Blog

Yes – there is content marketing life outside the blog.  With kudos to Neil Patel of quicksprout.com we crib from his very comprehensive list of alternative ways to be seen and heard.  Sitck your toe in the water and enjoy the results! Infographics and Memes.  Marrying...

Read More

25 Aug Is Your Next Message Destined for an App?

According to AdAge, the time has come to seriously consider in-app advertising.  The theory is simple.  People don’t want to pay for apps; so app developers have to think of other ways to monetize their offerings.  According to AdAge, while 80 million people will pay...

Read More